A discussion on Customer Relation Managmenet (CRM) Software –
CRMs have been a buzz word in the business world for at least the past five years and here’s why: as accountants and managers we tend to focus a lot of time looking backwards. We want to know what our business did in the last quarter or last year. But what if you could do something today to affect what the outcome of NEXT quarter or NEXT year? What would you do and how would you measure it? You don’t need a crystal ball to see the future, just a good CRM. In this course we will explore what a CRM is, what makes them so popular, best practices for their use and how to pick the right CRM for your company.